Customer Case Study
From Legacy Systems to Scalable Solutions: GHC Group x Infront
GHC Group, a growing UK-based financial services firm, needed a technology partner that could match its growth plans – entering new markets, launching online trading and scaling efficiently without added complexity or cost.
The company, with two regulated subsidiaries, GHC Capital Markets Limited and GHC Wealth Management Limited, wanted a robust platform that would streamline operations, reduce overheads and provide the flexibility to grow sustainably.
The Problem
As GHC Group prepared for growth, it faced mounting challenges with its technology setup.
The company relied on two separate providers, one for trading platforms and market connectivity and another for data and analytics. This fragmentation drove up costs and created unnecessary complexity. Legacy systems further compounded the problem with downtime, latency and limited configurability, slowing workflows and frustrating staff.
At the same time, the company’s ambitions to enter online trading faced scalability challenges. To support its expansion into new markets, GHC needed a solution that could handle automated onboarding, client vetting and low-cost client order capture – all while maintaining operational efficiency.
In short, the existing setup was not sustainable for GHC’s long-term growth.
The Solution
Infront provided GHC Group with a single, integrated solution that combined market connectivity, trading functionality and advanced analytics in one platform. This delivered several benefits:
- Consolidation of providers: Replacing two suppliers with Infront reduced complexity while delivering equally deep content and functionality.
- Cost efficiency: Infront offered these capabilities at a fraction of the previous cost, freeing resources for further growth.
- Automation & online trading: Infront’s technology enabled GHC to automate client onboarding, vetting and account opening – reducing the need for manual intervention.
- Customisability: The configurable terminals allowed each individual to personalise their workspace, improving workflow efficiency and user satisfaction.
- Performance improvements: GHC experienced enhanced security, reduced latency and better system uptime compared to legacy solutions.
- Collaborative partnership: Infront’s openness to feedback allowed GHC to contribute to the product roadmap, ensuring the technology aligned with its evolving needs.
- Reliable support: GHC praised Infront’s responsive and effective support, describing it as the best among all its technology partners.
Infront came along and were able to provide both under a single solution that was as deep in its content and capabilities, but at a fraction of the cost. Their technology is intuitive, easy to use and configurable to the individual.
The Results
With Infront as a key partner, GHC Group achieved:
✅ Significant cost savings through consolidation.
✅ Improved operational efficiency via automation and customisable workflows.
✅ Enhanced system reliability and security.
✅ Greater scalability to support expansion into online trading and new markets.
✅ A strong, collaborative relationship where even as a smaller client, GHC’s voice is heard.
We’ve seen better security, better uptime, less latency and outstanding support. I never hear a bad word about Infront around my organisation.
Scaling Smarter, Together
By partnering with Infront, GHC Group transformed its trading and data infrastructure, positioning itself for sustainable growth in an increasingly competitive financial services market. Infront’s integrated platform, reliability and customer-centric approach made it a cornerstone of GHC’s expansion strategy.
