What happens when a wealth-manager refuses to accept admin as the cost of growth? They move to automation, outsource reconciliation and turn a cost base into a business lever with Infront Assetmax.

Their Story 

The Shift in the Market 

In a landscape where wealth managers are squeezed by tighter margins, compliance burdens and client demands for seamless service, doing more of the same is no longer an option. Those old systems, built around manual admin and spreadsheets, don’t enable growth; they throttle it. 

The Old Game That Fails

For GLSO, manual tasks were everywhere: data entry, reconciliation, portfolio processing. Every admin hour added cost, risk, and distraction. Growth meant more people, more processes, more complexity. They realised early that not having a core portfolio management system was unsustainable. 

The Wake-Up Moment 

In 2014 GLSO decided: we will not scale by adding pure admin roles. If we do, we sacrifice margin, speed and focus. This urgency pushed them out of inertia. They needed a system that scaled operations differently not bigger, smarter. 

The New Game 

Rather than hire more staff, GLSO opted for automation and outsourcing. The goal: build operations that require fewer unnecessary interventions, fewer manual “passes”, fewer moving parts. The platform needed to be simple, not a monster to implement and the partner needed to actually deliver. 

Why They Chose Infront Assetmax 

• It fits the size and ambition of GLSO: powerful for growth, lean enough for execution 
• It was stable, intuitive: the team could adopt it without years of pain 
• It came with people who were more partner than vendor: outsourcing reconciliation, running operations, letting the platform be the backbone 

The Transformation 

Today GLSO operates differently: portfolio management runs on Infront Assetmax, reconciliation and back-office are outsourced to Infront.  

Pure admin roles? Almost gone. Insight? Improved. Risk? Reduced.

The impact

• ~30% cost reduction through automation and outsourcing 
• Fewer staff doing repetitive work; more staff focusing on clients and growth 
• Operational risk significantly lower thanks to consistent, automated processes 

What Happens Next 

GLSO is now focused on building client-facing value: mobile access to portfolios, client self-service (ID upload, renewals) and continuing to collaborate with Infront to extend the value chain. 

The Message to Peers 

If you’re a wealth manager ready to trade administrative bloat for operational clarity and growth, this is your path. Choose a system you can adopt, a partner you can trust, and build the “new game” instead of playing the old one. 

Q&A Snapshot 

Why did GLSO make the move to Infront Assetmax? 

They needed to support growth and cost-saving without building a large admin team.  

Why was the step important? 

Because growth and margin pressure cannot wait. Manual admin was a drag. Risk was growing. They decided to act now, not later. 

What value is GLSO seeing? 

• ~30% cost savings in back-office operations 
• Significant reduction of administrative roles 
• Core operations running on a system they trust 
• More time to serve clients, less time stuck in processes 

Why Infront Assetmax? 

• Fit for a firm of their size 
• Simple to use, stable platform 
• A partner who could handle outsourcing back-office and reconciliation